As a leadership team, you’ve come together and created your company goal. While curating the goal may have seemed straightforward, you’re now assigned the more challenging task of meeting said goal. This achievement requires synchronicity between multiple departments and accomplishing multiple small goals along the way.

That’s a lot of balls to juggle. Feeling disorganized is the opposite response you want to goal setting, so it’s critical to devise a way to stay on track. Luckily, you’ve implemented EOS®, and the tools you have access to while managing EOS® can help with this problem. Insert the EOS® Scorecard.

What Is EOS® Scorecard?

Leadership teams across the board can agree getting to a set goal is not linear, and there is a lot of room for error. So how can you measure your progress? What is your baseline metric and where do you want to be? How will you know what to improve to meet that final goal? If you’re asking yourself any of these questions, it’s time to implement an EOS® Scorecard.

An EOS® Scorecard is a way to view and update what is happening in your organization. It allows you to monitor the progress of weekly, quarterly, or even annual goals by measuring the progression of metrics. Defined by EOS®, “Scorecard items are forward-looking, activity-based numbers, with weekly goals, which lead to desired outcomes.” The EOS® Scorecard gives you a pulse on your business by checking your progress on your goals on a weekly basis.

How To Build An EOS® Scorecard

Building out an EOS® Scorecard can be tricky, and it’s perfectly normal not to get it right on the first try. Moving items and adding or changing things are part of the process. The Scorecard will include 5-15 activity-based numbers that are tracked and reviewed weekly. For each track, the scorecard outlines the next 13 weeks of progress, so you can spot patterns before they become larger issues. Here are some helpful ways you can begin to build your Scorecard:

Identify Categories

Each department in your organization should have its separate Scorecard; within those departments, there will be separate categories. Because each department has different roles, the metrics will vary. Identifying your company’s categories will ensure scorecards are accurately built for each.

Establish the Goals for Each Category

It may seem obvious, but because each category or department you’re creating scorecards for is vastly different, their goals will be too. For example, are you measuring the improvement of customer service complaints or do you want to see the growth of marketing leads to conversions? These scorecards will track different goals and activities. It’s essential to identify the goals for each when you are building out the Scorecard because it will be how you measure the progress of those departments.

Know Your Metrics

Knowing your metrics is one of the most important things to remember when building a scorecard. Learn the numbers of where you are starting and where you want to get to, then chart a path to get there. Measuring your progress or lack thereof accurately is the whole point of an EOS® Scorecard; if you aren’t starting with the proper numbers, you won’t reach your goal.

Enter Your Projections

Inputting your estimates and predictions—also known as goal forecasting—is crucial to monitor your weekly, quarterly, or annual progress. Projecting is also a great way to know where you need to change some items to hit your goal or where you excel and will go beyond your goal.

Assign Goals

A good Scorecard has goals assigned to specific people. It’s important to remember that goals don’t have to be strictly numeric and can be in the form of “yes/no,” percentages, currency, or even time. Determine what goals are most important to your specific categories/departments and make them the focal point of your Scorecard. Then assign one team member to track and report on each goal. Reaching the goal efficiently is the main reason for the Scorecard, after all!

EOS® Scorecard Template & Examples

Each business will have vastly different scorecards and goals. Because of this, it’s essential to know what software can assist you in making your EOS® Scorecard. Resources such as Ninety and Traction Tools offer Scorecard templates that allow you to customize your categories and input your metrics. You can also download a scorecard from EOS®.

Essentially, the Scorecard is a table with a column for the measurable itself, who is accountable for it, and the relevant goal. Then, there are 13 more columns for the upcoming weeks. How does this play out? Here we go over a couple of examples of what you can track on an EOS® Scorecard.

Example 1: Sales Department

Example 2: Operations

Picking Metrics for Your Scorecard

There are plenty of metrics to track. Only pick the ones that are relevant to your department’s goals. For sales, for example, you might also track website traffic, the number of new client proposals sent, your rate of new client acquisition, and your revenue growth. Other departments have their own priorities. We’ve listed a few ideas for metrics here:

Marketing: Blog posts per week, click-through-rate for email drip campaign, weekly ad spending, lead generation rate
HR: employee satisfaction rate, client-to-staff ratio, billable hours per employee, project turnaround times, and employee development
Account Management: Client retention, referral rate, customer survey responses

Takeaway

Take the guesswork out of your progress when meeting your goals. Implementing an EOS® Scorecard will help keep all departments on track and will remove a lot of the confusion regarding individuals meeting their goals. In addition, Scorecards will increase efficiency and make you aware if any part of your company is getting off track, allowing you to fix it before it becomes a problem.

They are a critical tool in turning your organization’s goals into actions. Tracking EOS® scorecards is an example of a task that an Integrator should be in charge of. Their role is to create tangible growth for your company, and this starts by tracking the productivity and alignment of each department. If you need support finding or training an Integrator for your company, GCE can help.

We offer Fractional Integrator services as well as recruitment for full-time Integrators. If you’re ready to have a conversation about meeting your goals this year, contact us today.

What Is an EOS® Scorecard: How to Build and Use an EOS® Scorecard