Building Alignment and Accountability: How GCE Helped Affinity Strengthen Its Operations
Client Background
Affinity Management Services is a community association management company serving South Florida since 2007. Founded by Rafael Aquino and Pedro Garcia, the firm provides comprehensive management services to ease the burdens of board members, residents, and property owners. With expertise spanning finance, operations, and site management, Affinity has grown steadily while building a reputation for professionalism and reliability.
The Challenge
Like many fast-growing service companies, Affinity reached a point where leadership misalignment and operational strain threatened to stall progress.
Communication between co-founders Rafael and Pedro was strained by blurred roles and “end runs” around the accountability chart.
Regional directors were overextended, with as many as 25 properties each, creating bottlenecks and inconsistency.
Core values existed but weren’t consistently reinforced in day-to-day operations.
Turnover in key departments, including accounting, added further instability.
Rafael knew that to sustain growth and stabilize operations, Affinity needed clearer lanes of accountability, stronger leadership habits, and a structure capable of scaling.
The Objectives
Strengthen alignment between co-founders and leadership
Restructure the accountability chart to create clarity and focus
Reduce turnover and increase leadership stability
Cascade EOS® disciplines (L10 meetings, scorecards, core values) across the company
Build confidence that the business could scale without constant firefighting
The GCE Solution
Affinity partnered with GCE Strategic Consulting, engaging Eduardo Madueno as a Fractional Chief Operating Officer (COO) and Fractional Integrator.
Through GCE’s embedded model, Eduardo joined Affinity’s leadership team and helped to:
Restructure the accountability chart, creating three manageable regions with dedicated regional directors
Formalize L10 meetings at both leadership and property levels, bringing discipline to decision-making
Introduce structured one-on-one meetings to strengthen communication and accountability
Improve scorecards to track behaviors, not just numbers, giving leaders better visibility into operations
Reinforce Affinity’s core values by focusing quarterly on one value to drive consistent behavior across teams
Serve as a trusted third-party voice in leadership meetings, helping Rafael and Pedro align on key decisions
Eduardo described the role as “part mediator, part EOS® operator,” ensuring the team stayed in their lanes, trusted the process, and addressed root issues instead of defaulting to firefighting.
The Results
Clearer structure
Regional directors now oversee 10–12 properties each instead of 25, enabling consistency and reducing overwhelm.
Healthier leadership alignment
Weekly same-page meetings between Rafael, Pedro, and Eduardo improved trust and reduced friction.
Improved scorecards
Metrics now reflect real behaviors, not just topline numbers, giving leaders actionable insights.
Cultural progress
EOS® disciplines cascaded down to property-level teams, with L10s and one-on-ones creating accountability and focus.
Reduced turnover
Key functions stabilized, including accounting, after years of churn.
Confidence in the future
Rafael now feels equipped to manage the Integrator role internally, with stronger systems and leadership practices in place.
Client Testimonial
“Eduardo’s leadership was instrumental in strengthening our internal operations and leadership capabilities. He helped us build structure, accountability, and clarity across the company. Thanks to his impact, we now feel confident in taking the next step and managing the Integrator role internally.”
— Rafael Aquino, Co-Founder & CEO, Affinity Management Services
From Chaos to Clarity: Your Next Step
Affinity’s journey is one many leadership teams will recognize: blurred roles, overstretched managers, and a culture stuck in firefighting. With GCE’s embedded model, those challenges became opportunities for clarity, alignment, and confidence.
Why growth-minded companies choose GCE:
Proven leadership
Our founder, Ken Paskins, was the very first Fractional Integrator, shaping a role that others now follow.
Elite operators
GCE deploys a bench of seasoned leaders — Integrators, CFOs, CROs, CHROs, recruiters, and coaches — who embed directly into companies.
Global impact
We’ve worked with CEOs and Visionaries in 10+ countries, aligning people, processes, and priorities.
Credibility at the top
The only firm endorsed by both Gino Wickman and Mark O’Donnell, GCE sets the gold standard in this space.
Real results
For Affinity, that meant stronger leadership alignment, reduced turnover, and a structure capable of scaling.
How GCE Engages
Every client story is unique, but the way GCE engages is consistent and intentional. Through a structured three-call intake process, we clarify goals, map leadership needs, and align the right operator to the right seat. This ensures clients don’t just get support—they get the right support.
As a strategic consulting firm, GCE has partnered with hundreds of growth-minded businesses across industries and geographies. Our team brings experience in EOS®, M&A, private equity, and turnaround situations, with proven results from pre-revenue startups to Fortune 50 enterprises.
Whether you need a Fractional Integrator, COO, CFO, CRO, CHRO, recruiter, or executive coach, GCE provides fractional leadership resources that embed directly into your company to deliver clarity, accountability, and execution.
Ready to experience the same transformation?
Contact GCE Strategic Consulting to learn how we help CEOs and leadership teams scale with confidence and clarity—no matter what stage of growth you’re in.
