Most annual plans are good. The leadership team aligns, the priorities are clear, and everyone leaves energized. Ten months later, almost none of it has happened, and the founder concludes the strategy was wrong.
In his latest Forbes Business Council article, Ken Paskins explains why rewriting the plan is the cheap answer, and why execution usually breaks down for the same handful of reasons: shared ownership, priorities with no due date, quarterly reviews that hide drift, and no one whose job is to enforce the plan. He also lays out three simple steps to apply to the priorities you already have, without rewriting a thing.
