Every successful business begins with clarity—a clear purpose, measurable goals, and a roadmap to get there. Yet even the most innovative leaders can struggle to translate lofty ideas into actionable steps. That’s where the Vision/Traction Organizer® (V/TO®) comes in.

This highly focused tool serves as both a blueprint for your company’s future and a guide to aligning your team’s efforts. More than just a document, the V/TO® drives cohesion across your leadership team, linking long-term vision with immediate priorities. However, its effectiveness depends on the expertise brought to its creation and use. A well-developed V/TO® clarifies where your company is going and actively supports how you’ll get there.

What is the Vision/Traction Organizer® (V/TO®)?

At its core, the V/TO® is a strategic tool that connects your company’s vision with the day-to-day actions required to achieve it. Part of the EOS® framework, it answers eight essential questions about your business, ensuring that leadership teams stay aligned and focused on shared goals.

The V/TO® provides clarity in two main areas:

Vision: Captures the company’s purpose, core values, and long-term goals.
Traction: Breaks the vision into actionable steps, outlining priorities, Rocks, and solutions to key issues.

Designed to be concise and actionable, the V/TO® creates a shared understanding among leadership teams, keeping them focused even as challenges arise.

How the V/TO® Aligns with EOS® Principles

The V/TO® plays a critical role in the EOS® process by translating vision into traction. It provides leaders with the clarity needed to make decisions, prioritize initiatives, and track progress effectively. For example, a company with a 10-Year Target of doubling its market share might use the V/TO® to break that goal into a 3-Year Picture, such as entering two new markets, and a 1-Year Plan focused on launching specific products in those regions. This approach ensures that long-term aspirations are grounded in actionable, measurable steps.

Leadership teams use the V/TO® alongside tools like Rocks and L10 Meetings™ to ensure that goals are not only set but consistently pursued. By connecting high-level strategies with operational execution, the V/TO® ensures every member of the leadership team knows their role in driving the company forward.

Key Components of the V/TO®

1. Core Values

The foundation of your company culture, core values guide decision-making, define how your team interacts, and ensure alignment at every level.

2. Core Focus

Your purpose and niche are clarified here, helping you zero in on what your company does best and where it can excel.

3. 10-Year Target

This long-term goal inspires your team and provides direction for every initiative. It’s an aspirational but achievable objective that keeps the organization motivated.

4. Marketing Strategy

Who is your ideal customer, and what sets you apart? This section outlines how your business attracts and retains the right audience.

5. 3-Year Picture

What does success look like three years from now? This snapshot includes specific milestones, such as revenue targets, market position, or cultural aspirations.

6. 1-Year Plan

The 1-year plan breaks the 3-Year Picture into measurable goals for the next 12 months. These objectives give your team a clear focus for the year ahead.

7. Quarterly Rocks

The key priorities for the next 90 days, Rocks ensure that short-term efforts align with long-term objectives, creating momentum while preventing distractions.

8. Issues List

This running list outlines challenges and opportunities. Regularly addressing these issues prevents bottlenecks and keeps the company moving forward.

Why Expertise is Key to a Successful V/TO®

The V/TO® aligns your team, but expertise ensures its success. While the tool itself is simple, the process of filling it out requires experience, collaboration, and the ability to ask the right questions. Without guidance, leadership teams can fall into common traps—such as creating vague goals or failing to align Rocks with the long-term vision.

This is where GCE Strategic Consulting’s expertise comes in. Our Fractional Integrators bring years of experience, working closely with leadership teams to maximize the potential of their V/TO®. ensure that every section of the V/TO® is thoughtfully developed, aligned with company goals, and actionable. By partnering with us, you’ll gain the clarity, alignment, and focus needed to achieve your company’s goals.

Let’s build your roadmap to success. Contact us today to get started.

Mastering the Vision/Traction Organizer® (V/TO®) in EOS®